Maker of wedding videos wins 70% more customers

Founded in April 2014, mrweddingfilms.com specialises exclusively in the production of wedding videos. The company based in Echternach, Luxembourg, has one full-time employee; thanks to Google AdWords it has also brought two freelancers on board. Founder and Managing Director Michel Ribeiro often uses AdWords for advertising: “Although I have only been using AdWords for three years, it has clearly been a success,” says Ribeiro. “My website is more visible and I am approached by customers from all over the world. For example, I’ll soon be filming for a Canadian couple getting married here in Luxembourg.” The start-up relies almost exclusively on online advertising because the results are measurable, and coordinating traditional advertising would require too much effort and investment for Ribeiro. mrweddingfilms.com can also be found on Facebook, where the company occasionally runs campaigns, but its main sales tool is AdWords. It is not just the 70% increase in new customers that makes Ribeiro wax lyrical about Google: “Customer service is unbelievably good. A couple of weeks ago, something wasn’t quite working right and I reported the bug. They called me back straight away and resolved the problem.”