Hotel Vejlefjord boosts its turnover year on year

When Hotel Vejlefjord opened the doors to its luxury hotel, spa and conference facilities in 2008, it faced plenty of challenges. Nobody knew about the business and the credit crunch was in full swing. “The main thought from the outset was to generate traffic to the website to get more customers,” explains Director of Sales and Marketing, Anders Martin Larsen.

He continues: “The advantage of AdWords is that it doesn’t cost a lot to get started. You don’t have to go to the bank to get a loan for a TV ad campaign. What’s more, it’s also extremely targeted. We can measure what we do and track our progress. That’s what makes the whole online part so good. We can direct potential customers straight to what they’re searching for.”

Thanks to a website redesign and greater investments in AdWords, Hotel Vejlefjord managed to boost its turnover by 20% in 2014 alone. “We're more than satisfied,” comments Anders. “We’re talking about turnover based on fixed capacity. We can’t just pull more hotel rooms or conference facilities out of thin air. Our job is to get the most we can out of what we have. And AdWords definitely supports this mission.”