Abel Reizen travel agency books the best results by improving the online customer journey

Alongside his job as a business economics teacher at a secondary school, Daan Remijnse worked as a tour guide in Norway. In 2018, he started Abel Reizen, which organizes trips to Norway, Sweden and Finland. With the help of the Google Digitale Werkplaats, he can respond to his customers’ travel needs more effectively and efficiently online.

Based on his experience as a tour guide in Norway, Daan already knew a lot about the country. “It’s become my mission to get as many people as possible to enjoy the beauty that Norway and the other Scandinavian countries have to offer.”

As a result of the coronavirus crisis, Daan’s business ground to a halt. But Daan didn’t sit on his hands during the pandemic. “Via Google Digitale Werkplaats, I was put in touch with Ernst, who is a coach. He helped me to optimize the organic traffic to my website by making better use of Search Engine Optimization (SEO). By improving the speed, user-friendliness and content of my website, posting more on social media and displaying customer reviews, I featured higher in the search results and my website became increasingly visible. This led to higher conversions.”

Daan also undertook research by spending a week in the shoes of customers who had requested to join a trip. “Ernst helped me to process the insights from the research in Google Data Studio, so that I was even better able to respond to my customers’ needs.”

“As a result, the number of monthly visitors to my website has grown from 350 to 1,500 over the past 18 months, and I’ve seen a doubling in the number of bookings. And I expect revenue to increase by around 50% in 2021. I’m very grateful to Ernst for his help in growing Abel Reizen so successfully. It won’t be long before I’ll have to think about taking on staff…”